How Restaurant Design Impacts Customer Experience

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If you’re in the process of opening a restaurant, there are many factors to consider that go into making an enjoyable dining experience. From creating a menu to getting the proper permits to ordering the right tables and chairs, there is a lot already on your mind.

The design of your menu is also important to consider, as this, in addition to its color, can have a direct impact on customer behavior. The color inside of your restaurant will also play a role in how consumers feel when dining at your restaurant.

The color theory refers to food consumption and color. Not only do customers need to enjoy their food, but they need to consume the colors associated with eating and drinking. For the optimal dining experience, ensure you take the time to pick restaurant color schemes that will resonate with your customers’ appetites.

Best Colors for Restaurant Walls

Restaurant painting is a task best left to an experienced hospitality painting team that can get the job done quickly and efficiently. Here are some restaurant color ideas to consider based on our expertise.

Blue

Believe it or not, blue may not be the best choice for your restaurant. Did you know that blue on the inside of your restaurant can make people less hungry, and it is often associated with toxins? Color psychology suggests that the color blue triggers a fear response in the majority of people.

Reflect on the restaurants you’ve been to; the chances are high that not many of them feature blue walls, menus, or decorations. Blue isn’t found in many foods either, so it’s more difficult for your audience to connect blue with eating.

As soon as the brain picks up the color blue, it can result in a loss of appetite. If you’re on the hunt for the best color for a restaurant, skip the color blue and explore other options instead.

However, there is one noteworthy shade of blue that is associated with relaxation: turquoise. If you can, consider using this bright, joyful color throughout your space or even on your desserts to increase food consumption.

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Green

Green is most often associated with nature, so health-centric restaurants often incorporate green into their paint colors, menus, and decor. If your menu has many salads or other natural offerings, green is a great option to use inside your restaurant.

The color green is also heavily associated with zen and relaxation. Consider adding green to your restaurant to promote a sense of connection and calmness. Pairing green with other earth tones can also promote a sense of tranquility in your restaurant, encouraging customers to sit down, relax, and thoroughly enjoy their time at your restaurant.

Yellow

Yellow is an extremely popular paint color for restaurant walls around the world, particularly in fast-food restaurants. This cheerful color that adorns some of the most well-known food chains wasn’t picked on accident. It acts as a stimulant to boost peoples’ moods and even encourages them to eat more.

Be careful not to choose a yellow that is too bright or bold, as it can have the opposite effect on eaters and frustrate them to the point of leaving your restaurant. Studies show that those who eat at restaurants that are painted yellow typically leave earlier than restaurants painted other colors.

You can also consider choosing a softer shade of yellow, as it creates a calming, relaxing effect on your customers. Play around with a few color swatches to see what shade of yellow catches your eye the most.

Red

Perhaps one of the most common restaurant colors is red and for a good reason. This stimulating color encourages hunger and promotes food-centric thoughts, the perfect response for customers walking into your restaurant.

Be careful of overusing red throughout your restaurant, however. Too much red throughout your space can be irritating to the eyes, resulting in the desire to leave as soon as possible. Incorporating red accents throughout your space is a balanced approach that will keep customers coming back for meals time and time again.

Neutrals

Depending on where you’re placing neutrals throughout your restaurant, they can have both a positive and negative impact. For example, choosing neutral paint for a small dining space can help make the space feel bigger and more open.

There are some neutral restaurant wall painting colors that you should try to avoid:

Dark grey: This color is associated with appetite suppression and turns customers off from eating food. Think about the last time you saw a restaurant with a completely grey interior. This is a gloomy color that can diminish moods and decrease appetites.
Black: This may seem like a safe bet, but black doesn’t add much to your restaurant’s charm or appeal. It can easily sour a mood and reduce the urgency to order food at your restaurant.
Pantone: This is a green/brown shade typically associated with dirt and grime. The last thing you want is for your customers to associate your restaurant with dirtiness or even sewage. In fact, this color has been used in programs designed to help stop smoking habits.

Conclusion

The psychology of color is helpful in determining what colors will suit your restaurant the best. If you need guidance in choosing the right color if you need a professional painting company to assist you, we’re here to help!

Oahu Pro Painters is one of the best restaurant painting companies in the area. Our team is committed to providing excellent services to transform your home or business. For a free quote on your upcoming project, please get in touch with us today!

Painting a Restaurant: Choosing the Colors that Make You Hungry

Best Colors for Restaurant Walls

Blue

The Perfect Finish Starts With You

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